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The WIN Factory holds Grand Opening in Wilmington

Updated: Dec 9, 2019

Wilmington’s newest co-working space opened its doors to the public and media outlets


They have a saying at the Win Factory, a new coworking space and incubator at 300 Martin Luther King Blvd. in Wilmington: “When one wins, we all win.”

Win Factory, the brick-and-mortar location of the Win Factory Wealth League (WFWL), started out at the now-defunct CoIN Loft coworking space. Over the last year, its founders, led by Tamara Varella, have developed a community that shares ideas, expertise and support, with a goal of leveling the playing field for underrepresented entrepreneurs.

The new space is in the former offices of the Delaware 87ers (and, long before that, a slaughterhouse). It’s also Wilmington’s first Black-owned coworking space. And, while the space isn’t only for Black entrepreneurs, its mission is to create a community of mutual support for entrepreneurs who may not have access to things like generational wealth and high-level connections.

Tamara Varella speaks to the attendees at the WIN Factory grand opening Tuesday afternoon in Wilmington.

Varella, owner of Manifest Business Consultants, has been in the industry for 20 years, and recently presented a Win Factory Wealth League workshop on the “Black Tax,” aka income Black professionals often give back to support family, preventing them from being able to build generational wealth. These “mastermind sessions” happen weekly and feature a variety of experts from Delaware and beyond — and are among the perks of the WFWL.

“We have an investment cohort starting in 2020,” Varella told “We’re going to come together as a group and start investing in real estate together. For some of our members, they haven’t even purchased their own home yet, but to be able to have some money in a deal helps break that generational curse and get into the market.”

Other perks of membership in 2020 will include a crowdfunding showcase with Pedro Moore, when entrepreneurs can present their pitches to a variety of investors and community members, and group tours of GGA Construction projects with the company’s president, Lorri Grayson.

“Every quarter we run a new member startup class that covers the basics of entrepreneurship, and more importantly, we cover how to win here in Wilmington,” Varella said. “Wilmington is a different breed. It’s really not what you know, it’s who you know, so we teach the foundations to holding a healthy conversation, but we also tell you who is who, who are the players, who do you need to link to, what organizations have the resources and how to navigate through the system in Wilmington.”

Link to original article written by Holly Quinn of below

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