INSIDE THE LAB
At our agency, we get it—small businesses, entrepreneurs, and non-profits are up against a lot. The marketplace is crowded, and it's easy to get lost in the shuffle. That's why we're here to help you stand out. We understand that your target audience is bombarded with information every day—from ads and commercials to social media updates. It's tough to get your message heard, let alone seen.
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So, what do we do differently?
We take the time to really understand who you're trying to reach. Then, we craft personalized marketing strategies that resonate. Whether it's through grassroots campaigns that connect with your community, influencer partnerships that lend credibility, or social media management that engages and delights, we make sure your voice is heard loud and clear. And we do it all with a creative flair that's as unique as your business.
"When I'm not busy building brands, I am inspiring others to reach the pinnacle of greatness. By forming emotional connections and building loyalty with the individuals I embraces."
-NEWTON FELTON
Newton Felton
DIRECTOR OF BUSINESS DEVELOPMENT
Business Development | Guerilla Marketing
Newton challenges the boundaries of what’s possible, whether uncovering consumer insights or facilitating ideation and strategy to craft client solutions. Newton expertly leads consumer labs using multi-dimensional stimulus to dig beneath the obvious and uniquely relate to community.
His ideation skills have driven growth across various industries from entertainment to event production to political campaigns. He has held marketing and innovation positions for varies of companies and secured sponsorships from prominent brands like Grey Goose Vodka. Newton has orchestrated events at Philadelphia's Lincoln Financial Field Arena, and Delaware State University.
Malcolm Coley
DIRECTOR OF DIGITAL MEDIA
Social Media Marketing | Advertisement
An expert in transforming “Aha!” consumer insights into visionary brand-building, positioning and innovation work across beauty, consumer goods, and retail. A graduate from Seton Hall University with a BS in Chemistry, Malcolm believes in the intimate understanding of qualitative research as well as the sheer power and reach of quantitative measurement.
In 2012, Malcolm Co Founded Loc Nation, a support and celebration of the natural hair movement with a focus on locs. That movement has collectively amassed over 250,000 followers on social media via Instagram, Facebook, Twitter, and Tik Tok. LocNation Also has a hair salon in New Castle, Delaware.
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Malcolm is also a Co-Operator with The Win Factory. The Win Factory is a coworking space focused on the growth of Black and Brown Entrepreneurs and small businesses. The Win Factory is also a place where entrepreneurs share ideas and scale their business.
Malcolm is also the Chief Technology Officer for Futures First Gaming, a STEM accredited company, Where “Futures First Begins with Gaming,” Futures First Gaming focuses on high and low level competitive gaming, while showcasing opportunities in STEM and Entrepreneurship.